Finns are wild about Sauna!
The sauna is something Finns cannot help not to talk about, whenever Finland is mentioned. In fact sauna is an integral part of the Finnish countryside since you are unlikely to find a lakeside without its own sauna hut. The sauna is an institution itself, an unchanging sight in the Finnish scene. In the form we know it today, the sauna is the brainchild of the Finns. It is estimated that there is one sauna for every four or five people in Finland and visitors will find them everywhere - in hotels, private homes, on board ships, at motels and of course summer cottages.
A Finn in his Sauna
Sauna is not just any household building or washroom, where one carries out everyday tasks. Sauna is traditionally a special place. In essence it is unassuming, quiet, calm, meditative. And that is what it expects from the bather, too. One does not go to sauna merely to wash, but also to relax and freshen up and to be revived both mentally and physically.
A Finn bathes in his sauna usually when the week's work is over, but often also in the middle of the week. If the day has been cold, dusty or sweaty a Finn goes to sauna in the evening. When he starts a journey and when he comes home from one he goes to sauna. It is also quite usual that a summer vacationer's sauna is hot almost every day. A sauna prepared for a visitor is a sign of acceptance.
Sauna is an inseparable part of the Finnish way of living. Already in the ancient times the hunters first erected their fishing and hunting saunas on waterfronts, and settlers always built a sauna first, then the buildings for cattle and only then the farmhouse. During the war the men at the front usually built a sauna at the same time with the defenses. During former times sauna and bathing were also connected with religious ceremonies and healing, driving out evil and trouble and with magic meant for different purposes.
During the last decades it has in Finland become popular to attach sauna bathing with commercial and other negotiations. This gives the conversation and exchange of viewpoints an unofficial and spontaneous nature that can often help to bring mutual understanding in differing opinions and to reach an agreement. Sauna makes it easy for people to come closer to each other, on the same level.
from Finn'n'Fun in Helsinki
by The Student Union of the Helsinki School of Economics and Business Administration